Site Structure

How should you structure your site?

Before drafting content consider what keywords are your most important and map out how to create pages to fit each important group of keywords within your site theme and navigational structure based on

• market value
• logical breaks in market segmentation
• importance of ranking in building credibility / improving conversion rates

You may want to use an Excel spreadsheet or some other program to help you visualize your site structure. This mini-screenshot from an Excel spreadsheet shows example data for how you might align keywords for a section of a site focused on home based businesses, start ups, and franchise opportunities.

Make sure

• your most important categories or pages are linked to sitewide
• you link to every page on your site from at least one other page on your site
• you use consistant anchor text in your navigation
• you link to other content pages (and expeically to action items) from within the content area of your website

If you are uncertain how deep to make a portion of the site start by creating a few high quality pages on the topic. Based on market feedback create more pages in the sections that are most valuable to your business.

Source: Knol