Make Money With Song Lyrics

Top blog to get money with adsense with song (mp3) and song lirycs. You can click another site.

Top 100 song lyrics

» Because of You - Kelly Clarkson
» Smack That - Akon
» Umbrella (feat. Jay-Z) - Rihanna
» Hurt - Christina Aguilera
» My First Love - Nikka Costa
» The Way You Look At Me - Christian Bautista
» Reflection - Christina Aguilera
» Because Of You - Keith Martin
» Soledad - Westlife
» More Than Words - Extreme and Westlife
» Nuansa Bening - Keenan Nasution
» Helena - My Chemical Romance
» Hysteria - Muse
» The Reason - Hoobastank
» You're Not Alone - Saosin
» Bad Day - Daniel Powter
» Irreplaceable - Beyonce
» Kiss Me - Sixpence None The Richer
» My Valentine - Martina McBride
» From This Moment On - Shania Twain
» When You Tell Me That You Love Me - Diana Ross
» You Raise Me Up - Josh Groban
» This Love - Maroon 5
» My Heart Will Go On - Celine Dion
» Wake Me Up When September Ends - Green Day
» Big Girls Don't Cry - Fergie
» Unbreak My Heart - Toni Braxton
» Perfect - Simple Plan
» I Will Fly - Ten2Five
» I Miss You - Blink 182
» You're Still The One - Shania Twain
» YOU - Ten2Five
» My Humps - The Black Eyed Peas
» I Will Survive - Cake
» Heaven - Bryan Adams
» Too Little Too Late - Jojo
» Hero - Mariah Carey
» I Don't Love You - My Chemical Romance
» Zombie - The Cranberries
» Santeria - Sublime
» The Sweet Escape (feat. Akon) - Gwen Stefani feat. Akon
» Where'd You Go - Fort Minor
» If You Are Not The One - Daniel Bedingfield
» Uptown Girl - Westlife
» When You Believe - Whitney Houston feat. Mariah Carey
» Iris - Goo Goo Dolls
» Everything I do ,I do it for You - Bryan Adams
» Heal The World - Michael Jackson
» One Last Breath - Creed
» Time Is Running Out - Muse
» Hotel California - The Eagles (Khia)
» I Don't Want To Miss A Thing - Aerosmith
» My All - Mariah Carey
» The Day You Went Away - M2M
» Sweet Child Of Mine - Guns N' Roses
» Stickwitu - Pussycat Dolls
» Teenagers - My Chemical Romance
» The Power Of Love - Celine Dion
» Boulevard Of Broken Dreams - GREEN DAY
» Redline'95 - Shizuka
» She Will Be Loved - Maroon 5
» Look What You've Done - Jet
» What I've Done - Linkin Park
» Beautiful Girls - Sean Kingston
» Everytime - Britney Spears
» No Woman No Cry - Bob Marley
» When The Children Cry - White Lion
» So Sick - Ne-Yo
» Numb - Linkin Park
» Can't Smile Without You - Barry Manilow
» Fergalicious (feat. Will.I.Am) - Fergie feat. Will.I.Am
» I Write Sins Not Tragedies - Panic! At The Disco
» You're All I Need - White Lion
» Love - Nat King Cole
» My Sacrifice - Creed
» Famous Last Words - My Chemical Romance
» If I Were You - Hoobastank
» Bunda - Potret
» Love Song - 311
» You and Me - Lifehouse
» How Do I Live (Ost. Con Air) - Trisha Yearwood
» Unintended - Muse
» Thank God I Found You - Mariah Carey
» Valentine - Martina Mcbride
» I'm Not Okay (I Promise) - My Chemical Romance
» Always - Bon Jovi
» Yo Te Amo - Chayanne
» Mimpi Yang Sempurna - Peterpan
» The Prayer - Josh Groban
» I Will Always Love You - Whitney Houston
» Breakaway - Kelly Clarkson
» I Believe I Can Fly - R Kelly
» Heaven Knows - Rick Price
» Separated - Usher
» Hips Don't Lie - Shakira
» I Still Believe - Mariah Carey
» Thank You - Dido
» Wherever You Will Go - The Calling
» Sing For Absolution - Muse
» Someday (I Will Understand) - Britney Spears

Source: Song Lyrics

What is an Online Bank?

Many people are finding the ease and convenience of online banking to be very attractive. In response to its popularity, many standard banks which you can visit in your local town, offer online banking to customers. This gives customers the ability to see automatic changes in their account, pay bills online, and view bank statements any time of the day or night. A slightly different version of online banking is the online bank, a bank that exists specifically without physical location in your area. In other words, you do your banking all online without having a local branch to visit.

Some people find the online bank attractive because of the savings accounts they offer. Many have savings or interest bearing accounts with slightly higher returns than those offered through the standard “branch” bank. It can be a little more challenging to get money into an online bank. You may need to have an account at a branch bank, where you deposit money, prior to transferring it to a bank account online. Alternately, some online banks are set up to receive direct deposit paychecks. Still you’ll either have to mail in checks to deposit additional money, or hold another account where you can immediately deposit funds and transfer them to your online account.

In essence most banks that exist purely online are best if you’re planning to save money, not spend it. An exception to this is the Paypal™ bank, which only offers interest yields on certain accounts. Payment to your account from another Paypal customer goes immediately into your account. Yet you will pay for this convenience of ready money. Credit card payments to your account can mean you pay up to 3% in fees, and withdrawing cash from the account with an ATM also means heavy fee charges. You will not only have to pay a Paypal fee when you withdraw cash, but also a fee from any ATM you use because Paypal doesn’t have ATMs.

You can creatively defeat ATM and cash withdrawal fees if you need a small amount of money, by purchasing something tiny at a store that will allow you to withdraw cash. If you buy a candy bar at a local grocery store, you may be able to withdraw up to $100 US Dollars (USD) on top of the purchase. This way you avoid charges from using another bank’s ATM, and Paypal charges for withdrawing funds. If you can wait a few days for cash, Paypal usually does not assess a fee for transferring your money from your online bank into a regular branch bank.

For those who like sit down with an actual person (a teller) and discuss banking, the online bank may not be the way to go, though most offer telephone customer service support. Many prefer to use a branch bank that has online banking services. This way they can deposit and get money more easily. However, some people are attracted to the online bank for its higher interest yields and money market savings accounts. For those people who like to store a little money and make better interest on it, having an online savings account may be ideal.

Thought should be given to security of your money in online banks. Experts recommend using a browser other than Internet Explorer® when you bank online, since Internet Explorer® tends to have the most viruses produced to defeat it. Internet scams, especially emails, posing as your bank have to be avoided. Online banks will warn you to never log into your bank from an email, which may not be from the bank. Instead, always go to the online bank page via typed in address.

Source: Wisegeek

What is PayPal™?

PayPal™ is a business that utilizes e-commerce tools to enable individuals and businesses to securely process payments and transfer funds via the internet. It was created in 2000 when two companies, Confinity and X.com, merged to further develop their email payment programs. By 2002, the preference of eBay customers to use PayPal™ in lieu of eBay's in house payment processing program prompted the online auction giant to make an offer, and PayPal™ has been operating under the wing of eBay ever since.

PayPal™ enlists the aid of several protective measures, including data encryption and security tests to ensure the safety of customer information. All financial data is stored on secure PayPal™ servers, so customers can initiate financial transactions without ever providing the merchant or recipient with sensitive account information. Once a customer sets up an account, they need only supply an email address to process a payment. The information is sent to PayPal™, then PayPal™ sends the payment to the merchant, never exposing customer information.

Individuals can set up a personal PayPal™ account, which can be linked to a credit or debit card as well as a bank account. A personal PayPal™ account can be used to shop securely at online stores, send or request money from friends or family, and also to receive money. Thousands of online stores now accept PayPal™, and PayPal™ offers a virtual credit card number for those that don't. To withdraw funds accrued on an account, the individual may choose to transfer the funds to a bank account, use a PayPal™ debit card in stores, or request a check

Businesses have even more options. PayPal™ can be set up to receive website payments at an online store, or to request money by sending a detailed invoice. Email invoicing can be set up to receive just PayPal™ payments or the merchant may choose an account that allows direct payments from credit or debit cards. Each account type has different stipulations, but there is usually a small fee involved in accepting payments.

The ultimate PayPal™ option is the virtual terminal. This serves as an online alternative to credit card swipe machines used in stores. The virtual terminal allows vendors to accept payments over the phone and by fax as well. Merchants utilizing this service can expand their businesses beyond the virtual world and increase their customer base. The virtual terminal also generates automatic packing slips for shipping and creates reports for tracking sales and payments.

Source: Wisegeek

Future of digital money

The use of e-money is inevitably going to expand in Indonesia. The traditional rupiah has been useful for more than five decades since Bank Indonesia issued its first notes in 1952.

Nowadays, the rupiah is less popular and consumers are turning to credit cards, debit cards and, more recently, e-money.

What is e-money? E-Money (also known as e-cash, e-currency, digital money, digital cash or digital currency) refers to money recorded electronically on a card.

According to Banks for International Settlement, e-money includes both prepaid cards, also called electronic purses, and prepaid software products, also called digital cash, which use computer networks, like the Internet.

These products differ from so-called access products that allow consumers to electronically manage their funds, for example, Internet banking.

E-money is a card with a magnetic strip with a stored valued of funds, which is either predetermined or established by the consumer when the card is purchased from the issuer. The value of each transaction is deducted from the card until it reaches zero. Some cards can be recharged with money at special terminals, such as ATMs, and are reusable.

E-money undoubtedly provides many benefits to its users, such as convenience, privacy, increased efficiency and possibly lower transaction fees than credit cards offer, yet the use of e-money has been relatively low-scale in many countries.

Some rare successes in Asia have been Hong Kong's Octopus card, Singapore's EZLink, and Japan's Edy and Suica cards, which are all using the same technology from Sony Corp.'s FeliCa.

The Octopus card system, originally launched in 1997 for transit payments, has come into wide use in Hong Kong in convenience stores, supermarkets, fast food restaurants, parking meters, car parks and other point-of-sale outlets, such as service stations and vending machines.

EZLink was established in 2001 for the public transportation system in Singapore and has since expanded and gained more acceptance at McDonald's, fast food centers, supermarkets and even vending machines.

Edy and Suica cards were both launched in 2001. While a Suica card is a must-have for Tokyo's 10 million commuters, Edy actually leads the e-money market in terms of the number of transactions made, in part because it can be used in a far greater number of retailers.

Is e-money available in Indonesia? The use of e-money in the form of prepaid cards in Indonesia has only recently become popular.

In response to increasing demand for e-money products, Bank Indonesia launched an initiative to create a cashless society in 2006.

The initiative aimed to promote the creation of a secure, efficient and reliable mechanism for the public.

In 2007, Telkomsel was granted a license from Bank Indonesia to market its e-money products, namely T-Cash, as the first mobile e-money system in Indonesia. It wasn't particularly popular.

Will e-money be a success story in Indonesia? Following its success in neighboring countries, e-money in Indonesia could potentially be successful. Various outlets, such as convenient stores and road tolls, would have to be on board to make the product attractive to consumers.

Jakarta now has an efficient busway system and several toll road corridors where an e-money system could be implemented.

Without a doubt, this project needs an enormous amount of investment. Nonetheless, it would provide more benefits for both consumers and issuers, as long as it is more than just a card to be used at convenience stores. [By Agus Firmanysah]

Source: TheJakartaPost

What Is Digital Money?

Have you noticed lately how few things you actually pay cash for? Perhaps you take out a dollar or two to buy a soda, but you may just as easily swipe an ATM card as search your pockets for change. When you use your ATM card instead of dollars or cents, you are using just one type of digital money.

Digital money, which can also be called electronic money, refers to money that is exchanged via electronic and often encrypted means. It isn’t just exclusive to ATMs. You’re also using digital money when you receive a direct deposit paycheck, or you’re using it when you use your paypal account to buy something online. This money is backed by actual dollars. If you wanted to withdraw real cash from your bank once your paycheck cleared, you could do so.

It would be difficult to escape using digital money in today’s times. It’s very hard to order things online unless you want to send in a check or possibly even cash and wait until your order can be placed. Instead of taking this long route, paying with a credit card or ATM debit card proves much easier, and is potentially safer than sending cash or a check through the mail. It’s also easier to get refunds to your account if you return items.

Of course people have concerns when they use digital money, especially with unknown sources. If you order something online, you may not know the degree of protection that is afforded you or if you’re working with a scam business. It helps to choose online vendors that are well known to avoid exposing your bank account to unscrupulous folk. The whole issue of digital money does engender multiple industries that produce payment intake and disbursement systems and that work to protect your money, as you are often paying for things digitally from your main bank account.

When ATM cards were introduced, not all places could accept them, and even if a place did accept an ATM card as digital money, they didn’t necessarily accept all cards. Today, that has changed dramatically, and most places online and locally will accept almost all cards, regardless of the bank they come from. Moreover, countries and industries are finding new ways to make use of digital money. You may be able to use an ATM or credit card to pay bridge tolls or get on a bus, or to pay for metered or private parking.

Source: Wisegeek

GOOGLLAR: Google Dollar

The United States dollar (sign: $; code: USD) is the unit of currency of the United States and is defined by the Coinage Act of 1792 to be between 371 and 416 grains (27.0 g) of silver (depending on purity). The U.S. dollar is normally abbreviated as the dollar sign, $, or as USD or US$ to distinguish it from other dollar-denominated currencies and from others that use the $ symbol. It is divided into 100 cents (200 half-cents prior to 1857) -(wikipedia)

With Google everyone can make dollar with adsense, adword and make sense for make dollar. Currency digital money can talk "Google Dollar" or acronim GOOGLLAR.

Digital Money Definition

A form of electronic money that can be used to pay for goods and services, most often on the internet or another electronic medium. Upon receiving the buyer's authorization of the payment, the vendor contacts the issuing bank and receives a transfer of funds. [investorworld dot com]

Other definition click http://en.wikipedia.org/wiki/Electronic_money

Internet Marketing

Everything starts with a brand and a marketing strategy. If you already have a brand and strategy, create a Web site that reflects your vision.

If you are just starting out, you must branding strategy, finding your target audience on the web and positioning your service or product in the online marketplace.

Define the following :

• Your Objective
  
  What is the objective of your Web site? Is it strictly sales or are you launching a new image? Are you trying to retain your current customer base or do you see a new market opportunity?


• Your Target Audience
  
  Who is your target audience? Attracting your audience through the Internet is substantially different to appealing to the same group offline.


• Your Online Competition
  
  Who are your competitors? Will you compete with large, established companies or small niche companies?


• Your Unique Advantages
  
  What differentiates you from your business competitors?

Promoting your site through integration with offline marketing efforts. That clients sometimes need assistance in understanding the methods of online advertising and marketing available to them and which routes are likely to best achieve their objectives.

Provides strategic online marketing advice services; pulling together your goals into a single online strategy. The strategy will encompass requirements, implementation, reporting and success measures.

The strategy will consider all methods of online advertising and marketing, from search engine marketing to email campaigns and affiliate programs.

Once the strategy has been approved, we will assist you in implementing that strategy and measuring its success.

Source: Virtual

What is a #1 Google Ranking Worth?

• An Example of Applying This Data to a Live Business Scenario


• Google Rankings Can Make or Break a Business


• Appreciating Google's Market Domination


• Establish a Baseline Keyword Value


• Typical Click Distribution Profiles


• Factors Modifying Click Distribution


• Tapping the Keyword Tail


• Improving Monetization via Scale


• Improve Your SEO Strategy Today

An Example of This Research in Action

Patrick, a moderator on our community forums, runs a Bingo Card Creator website which recently ranked #5 in Google for bingo cards.

• A #5 ranking sent him 6,000 unique visitors per month.


• A #1 spot, using the leaked AOL search data (referenced later in this document), is worth 8.5 times what #5 is. 6,000 * 8.5 = ~50,000 uniques per month


• His site currently makes $40 for every 1,000 pageviews.


• His estimated income from ranking #1 for [bingo cards]: $2,000 a month.

You could do this type of calculation for any keyword you rank for that has significant search volume. You can use some of the other data points listed below to create similar calculations - even if you do not rank yet.

Google Rankings Can Make or Break a Business

While perusing the web I came across a WebmasterWorld thread about how Google allows other webmasters to damage your rankings. A WMW member nicknamed Hissingsid stated

Sabotage is a serious problem and the more that Google's spam team seems to do the worse it seems to get. The damage doesn't have to be that big to have a massive effect on your site's performance. In our market even a 3 place drop can ruin your business.

It is scary to think how reliant many businesses have become on search, but search is big business. Google pulled in $5.19 billion in revenues in the 1st quarter of 2008, with $3.40 billion from Google's websites. Advertisers would not spend that much unless they profit from it.

How Much Are the Search Results Worth to Google?

Not once, but twice Google has accidentally publicly displayed values on their search results. But unfortunately both times the values were encoded and we can't see that data all the time.

Unfortunately the only data points Google share with marketers are

• the price they charged you for a click


• how many clicks they sold you


• any conversion data you decide to share with them


• rough estimates of click value via their Traffic Estimator tool

You only get those first 3 AFTER you are charged for the traffic, and the fourth offers rough estimates which are likely to be wildly off unless you understand their various ad matching types and normalize the data.

Putting the Value of SEO in Context

As large as Google's revenues are, more searchers click on the free / organic search results than the paid ads. With that in mind, I thought it would be fun and rewarding to create a guide to estimate the value of ranking for particular keywords in major search engines for 3 reasons:

1. to raise awareness of the importance and value of SEO


2. to help motivate businesses and individuals to optimize their web presence


3. to encourage top ranked websites to improve the quality of their sites in an attempt to protect and improve upon their current rankings (and thus improve the quality of the web as a whole)

Appreciating Google's Market Domination

U.S. Search Market

As shown in this image from Search Engine Land, most internet traffic rating services show Google to have 60% to 70% of the U.S. search market.

(CP = Compete.com, CS = Comscore, HW = Hitwise, & NR = Nielsen//NetRatings)

Given the above data, it is no surprise that advertiser spend at large SEM companies are aggressively focused on Google. Efficient Frontier's Q1 2008 data [PDF] shows that Google enjoys 77.2% of their client search ad spend.

Google Under-monetizes to Ensure Long Term Growth

Google is less comprehensive with ad coverage than competing services. When Google choses not to display ads they are not maximizing short term revenues. This Comscore research shows that Google is being selective with when they display ads - only showing them when relevancy is strong.

Holding their advertisers to higher minimum bids and higher relevancy standards shows that Google is intentionally foregoing short term revenues to ensure longterm growth, which makes their current market domination even more impressive.

International Market Domination

In many international markets, that domination is more fierce. In the UK Google not only has nearly 90% of the search market, but - according to Hitwise - Google controls a full 36.55% of the traffic going to UK websites. And, due to how search works, that 36.55% of traffic is generally more targeted and more valuable than the remaining pool of traffic.

The 2007 Global Search Report shows that Google dominates most European and Asian countries. Google leads the market in most countries in the report - with the exceptions of China, Czech Republic, Estonia, Japan, Russia, and South Korea.

Step 1: Establishing a Baseline Keyword Value

Given a fairly constant ranking position and traffic stream you should be able to estimate visitor value AND how much additional value would be created by improving your rankings. If you are not yet tracking your traffic and conversion trends you have a few options:

1. Use analytics tools to start tracking your traffic and conversions.
   
   
   
   1. If you have a newer small site you may rank well in Microsoft prior to ranking well in Google. Google typically takes longer to rank in if you are starting from scratch.
   
   
   2. You can look at search marketshare numbers (from companies like Compete.com, Comscore, Hitwise, and Nielsen Netrating - reported monthly on Search Engine Land) to roughly estimate Google click volume based on how many clickthroughs you get from your Microsoft ranking.
   
   
   
   


2. Set up an AdWords account, bid aggressively on appropriate keywords to ensure your ad gets strong distribution, and determine the value of a click based on tracking...
   
   
   
   1. your volume of traffic
   
   
   2. your conversion rate
   
   
   3. the average customer value (based on a metric like direct immediate ROI or lifetime customer value).
   
   
   4. Yahoo! offers a free ROI calculator to help you figure out how much you can afford to pay for traffic, and estimate your potential monthly profit or loss based on (search volume * cost per click * conversion rate * profit per conversion).
   
   
   
   


3. Estimate the value of traffic based on tools offered from search engines, including the Google Traffic Estimator and Microsoft Ad Intelligence.
   
   
   
   1. The Google Traffic Estimator can be particularly rough because there are many variables that go into its calculations (including: bid price, ad CTR, quality score, etc.)
   
   
   2. This data can be refined by comparing new keywords against keywords you have ranked well for months or years.
   
   
   3. Microsoft Ad Intelligence offers top category keywords, and category based value estimates, though they have less traffic and a less efficient ad network than Google does.
   
   
   
   

Sample Data from Google Traffic Estimator

If you leave the bid price blank while inserting your keywords in the Google Traffic Estimator, they will return click cost estimates and estimated clicks per day that are associated with ranking in the top ad position for 85% of relevant search queries.

Keep in mind that the value of these clicks depends on several major factors

• market competition - high volume and high value keywords are more efficient


• AdWords ad placement - if ads appear above the organic search results and are exceptionally relevant they can get a 10% to 30% clickthrough rate. Ads that appear on the side of the search results are typically much more likely to be clicked on ~ 1% of the time.


• language & country - settings like language and country help you control what market you are researching


• ad match type - Google offers 3 common ad matching types that control ad distribution, and 2 that help filter your ads from showing

Ads Above the Organic Search Results

Here is a sample of click stats from a campaign spending a couple thousand dollars a month, where this ad is typically the only advertiser for the keywords, and the ads appear above the organic search results. Please note that for the keywords where the average ad position is 1.5 it is for broad match versions of the keyword, where there are competing advertisers for some search queries. Each row of data represents a different keyword.

Sidebar Ads

Here is a sample of data where the ads more commonly appear on the sidebar, though for a couple of the leading search queries in the group (those showing a 3% to 6% clickthrough rate) the ad sometimes appears on the top of the search results.

Understanding Google AdWords (& Google Traffic Estimator) Keyword Match Types

• [exact match] - will show values for that specific keyword


• "phrase match" - will show values for searches containing that keyword (also includes exact match values)


• broad match - will show values for additional related keywords (includes exact match & phrase match values)


• negative match - this is used inside AdWords to prevent your ads from showing up. Google also has a match type called embedded match that less than 1% of advertisers probably use, and is beyond the scope of this document.

From my experience, depending on the commercial intent of the keyword, the number of advertisers appearing above the organic search results, and the user intent of a query you can multiply the Google Traffic Estimator numbers by about 4 to 7 to come up with traffic estimates that a #1 organic ranking would garner.

By default our keyword tool offers a convenient export option that generates exact match, phrase match, and broad match versions of keywords. We also offer a free keyword wrapping tool that allows you to wrap your keyword lists.

Sample Data from Microsoft Ad Intelligence

Microsoft Ad Intelligence offers a lot of free data. Here is a sample of top health insurance category keywords

Here are Automotive Category KPIs - notice how the average cost per click is highest in the high margin trucks & SUVs category.

Step 2: Typical Click Distribution Profile

A friend recently said "whether we're 15 or 150 doesn't make much a difference." Indeed, search clicks are heavily concentrated on the top portion of the first page of search results. And this trend toward traffic consolidation has accelerated as time has passed.

AOL's Leaked Search Data

In August of 2006 AOL leaked millions of search records. Some SEOs scoured through this data to look at click data by ranking. A comment on Jim Boykin's blog reveals the percent of clicks for each position for 9,038,794 searches and 4,926,623 clicks. Donna Fontenot shared the relative click volume of lower ranked results relative to the top ranked site.

Overall Percent of Clicks	Relative Click Volume
42.13%, 2,075,765 clicks 11.90%, 586,100 clicks 8.50%, 418,643 clicks 6.06%, 298,532 clicks 4.92%, 242,169 clicks 4.05%, 199,541 clicks 3.41%, 168,080 clicks 3.01%, 148,489 clicks 2.85%, 140,356 clicks 2.99%, 147,551 clicks	3.5x less 4.9x less 6.9x less 8.5x less 10.4x less 12.3x less 14.0x less 14.8x less 14.1x less
1st page totals: 89.82%, 4,425,226 clicks 2nd page totals: 10.18%, 501,397 clicks

Based on this data, if you are ranking 8, 9, or 10 you may be able to increase your traffic for that keyword 1,400% by ranking #1. Even jumping from #8 to #3 can triple your traffic.

Eye Tracking Research

Gord Hotchkiss put together 2 eye tracking studies showing how searchers interact with search results.

Notice the following

• how tightly Google keeps attention focused on the upper left corner of the search results


• how attention drops off the further down you go on the page


• ads in the right column generally do not get much attention

More Organic CTR Research

My buddy Patrick Gavin found this image from SEO Researcher, highlighting the results of a much smaller eye tracking study by Cornell from 2004.

Organic Search Result Click Trends

A large part of the reason that the top listing gets so many clicks is because many searches are navigational / brand focused. Hitwise research shows over 80% of brand searches end up at the brand owners' website.

But even beyond that brand bias, there is a significant advantage to ranking #1 for other search queries. Jakob Nielsen wrote a 2005 column titled The Power of Defaults, in which he cited research showing...

• 42% of users clicked the top search result while 8% clicked the second listing.


• When the top two listings were swapped 34% of searchers still clicked the top listing and 12% clicked the second listing.

Since that point in time the power of defaults has only increased. Over the years the general trend is more searchers clicking listings on the first page with fewer clicks on the second page or subsequent search results. This 2008 iProspect report reveals how drastic this trend has been

Year	1st page	top 3 pages	> 3 pages
2002	48%	81%	19%
2004	60%	87%	13%
2006	62%	90%	10%
2008	68%	92%	8%

From my experiences those iProspect search habbits skew a bit low, and a blog post from May of 2008 by Enquisite shows nearly 90% of searchers click on the first page of search results. Their data also includes image results, so the consolidation of traffic on the first page of text search results might be even greater than represented in their overall data sample.

As search grows more sophisticated, the web grows to offer more quality signals, search companies collect more usage data, and we grow more accustomed to search the trend of clicking high on the first page is likely to accelerate at an even faster pace.

Pay Per Click Ad CTR Research

In 2004, Atlas DMT shared data about how ad rank affects the clickthrough rate of their clients Google AdWords and Overture ads.

Since 2004 all major PPC networks have got more aggressive at implementing quality scores. Throughout 2007 Google tightened down on quality scores to show fewer ads across fewer search queries, which has had the effect of giving greater weight to the top ranked ads and lowering the opportunity to buy cheap ads where relevancy is limited.

Some of the other search engines show ads across a much larger percentage of their overall search queries, as showing in this chart from Search Engine Land.

Comparing Organic Search Clicks to PPC Clicks

Conversion Rates Are Roughly Equal

A 2004 MarketingSherpa survey of 3,007 marketers highlighted that paid search works slightly better for B2B oriented offers, while organic search works better for B2C offers.

Survey results revealed that much depends on what your target demographic is and what your conversion action is. So, b-to-b marketers seeking lead generation wound up with 7.6% conversions from paid search versus 6.7% conversions from organic clicks. On the other hand, b-to-c ecommerce sites with an average sale of $51-100 converted 4.8% of paid search clicks to buyers versus 6.5% of organic clicks.

A 2006 WebSideStory study gave paid search a slight edge on B2C ecommerce sites, stating that paid conversion rates favored organic search rates 3.4% to 3.13%.

Organic Search Gets More Click Volume

A 2004 iProspect study [PDF] showed the clickthrough rates at the major engines for organic vs paid search results

Please note that a large part of that data skew for Microsoft was because they used LookSmart, which was far more aggressive with ad placement than current search engines are.

• In 2004 at the New York Search Engine Strategies conference a JupiterMedia analyst stated that 5 out of 6 commercial purchases which originated from search originated from the organic search results. They also stated "algorithmic listings in search indexes generate an estimated six in seven commercially natured search referrals."


• In early 2008 Google's Avinash Kaushik stated that 14% of Google clicks are on paid search ad and 86% of clicks are on organic search results.


• 2008 Penn State research titled Determining the informational, navigational and transactional intent of Web queries [PDF] found that roughly 80% of search queries were informational, while approximately 10% were each navigational and transactional. With so many searches being informational and navigational, it is unsurprising that people click the organic search results more often than the associated PPC ads.

Using Competitive Research Tools to Estimate Click Distribution

Compete.com Search Analytics allows you to view the top 5 destinations for the exact match version of a keyword for free, and offers further data if you subscribe to their paid service.

For the keyword credit cards you can search Google to see what the search results look like, and look at Compete.com's keyword destination results. Notice how Compete.com shows the keyword share that each site gets...that is the percentage of the search traffic from that keyword that they are capturing. This is exceptionally useful if you already rank in the search results and want to see how much lift a better ranking might bring.

* Due to their limited sample size this strategy is only effective for high volume keywords. I believe Compete.com data is currently focused on United States based searchers, though they were recently purchased and are looking to expand their offering.

If search results have changed over time, that may also throw off the ability to pull meaningful click distribution data from the current search rankings, but many of the highest value keywords are fairly stable, largely because many are based on large volumes link equity.

Wikipedia Shares Their Stats for Free!

Google ranks Wikipedia content across a wide array of keywords. This website allows you to see how many pageviews each Wikipedia page gets, and lists the top 1,000 pages, here is a random sample of that data.

Many of these pageviews are driven by Google organic search rankings. Tie this sample data in with the leaked AOL search data referenced above, and for any Wikipedia page that ranks well in Google you should have a good idea of the potential traffic in that space.

Because of it's encyclopedic nature, each Wikipedia page can rank for a broad basket of related keywords rather than ranking for just a single keyword - so you can think of the Wikipedia stats as being similar to the traffic totals for a group of related broad matched keywords.

Step 3: Factors That Modify Click Distribution

A variety of factors must be taken in account for when estimating overall search volume distribution. While this list is not exhaustive, it contains many of the common factors worth considering. Whenever possible we also offer tips for how to overcome these data biases.

• brand - if people are looking for a specific brand or intend to go to another location it is hard to outrank the core brand and hard to be perceived as being more relevant or clickworthy


• user intent & information scent - some users research while others are looking to buy.


• paid search ads - if paid ads appear above the organic search results they drive down the organic listings


• sitelinks, subdomains, & multiple listings - Google gives some top ranked sites up to 8 sublinks beneath their listing, which drives down competing listings. For brand related queries it is also common for subdomains to show up.


• related search suggestions - some search results recommend related search queries. this can play a particularly large role in important verticals like health.


• clickworthiness - some listings are easier and more appealing for searchers to click on


• seasonal trends - some searches are particularly seasonal


• universal search / vertical search - some search results feature house content, selected editorial partner content and/or content from vertical databases


• level of competition - if the opportunity cost is too great then it might not be worth the effort to try to rank


• geography - known local sites tend to get a boost in local search results.


• personalization - if people frequently visit your website then Google may promote your pages in subsequent search results.


• keyword tail - in some categories the core keyword has most of the search volume, while traffic is more spread out in other areas. This factor will be covered more in step 4.

Brand

If someone is looking for a specific brand it is hard to outrank the official site or appear more relevant for core brand related search queries, plus people end up visiting the destination brand site on most navigational searches.

Tips:

• An easy way to compete for brand related queries is to rank for reviews, coupons, specific part numbers, accessories, or other related keyword terms that do not force you to compete directly with a company like Dell Computers for the keyword Dell.


• If you are a brand that sells directly consider setting up a policy that prevents affiliates from outbidding you and driving up your costs on your own brand related keywords.


• In some cases it may make sense to bid on your brand related keywords, especially if your brand is generically descriptive in nature (like CreditCards.com).


• If you own a branded web property it helps to create at least one strong subdomain to help drive down any negative publicity and/or competing ads that may arise down the road.

User Intent

Most people who search are looking to research information rather than buying an item, and yet most pay per click ads aim to sell items.

Tip:s

• If a person searches for a research oriented keyword and your listing uses words like compare and reviews in it then the searcher will find your listing more relevant to their needs and be more likely to click on your listing.


• Microsoft offers an online commercial intention tool, which offers insights into search intent.

Paid Search Ads

If paid search ads appear above the organic search results they drive down the organic search results and take away many of the potential clicks. Google is aggressively focused on keeping attention focused on the upper left corner of the search results, and will only display ads on top of the search results if they have high perceived relevancy driven by a high CTR.

Tip: We typically scan search results in groups of 3 or 4. If 3 paid search ads appear above the search results for a keyword you really need to be in the top 3 organic search results to get much traffic.

Sitelinks, Subdomains, & Multiple Listings

When Google believes a query has a good chance of being navigational in nature they may place a list of sitelinks under the first listing. Sitelinks can really drive down competing ads.

Tips:

• If you have sitelinks for a highly valuable commercial keywords it may also make sense to bid on the related AdWords ads to further reinforce that you are the default market leader in that space.


• You are more likely to get sitelinks if your domain name exactly matches the search words.


• If you resell a brand which has sitelinks and subdomains listed for the core term make sure you target some related keyword tail phrases rather than trying to rank for the core word. Unless your site is exceptionally authoritative or your market is not competitive, for the core keyword you might be better off buying AdWords ads.


• If you own a branded web property it helps to create at least one strong subdomain to help drive down any negative publicity and/or competing ads that may arise down the road.


• For moderately competitive keywords authoritative sites may be able to get a double listing which may double the probability of a searcher clicking on your site since you have 2 listings in the search results and your site is set apart because one of those listings is indented.

Related Search Suggestions

All major global search engines offer suggested related queries in the search results for some search queries. Sometimes they appear at the top of the search results and sometimes they appear at the bottom.

Tip: If core industry related words are too competitive, you can rank for related keywords that search engines recommend. That allows you to tap the traffic flow of the competitive keywords without requiring the authority needed to rank for them.

Clickworthiness

Many people target keywords without understanding search intent. If your listing is more relevant than competing services then people are more likely to click on it.

Tips:

• Search for some of your most important keywords that you rank for and look at how your listing compares to competing listings. Could you make your presentation more unique or relevant?


• When creating new pages on important topics consider the search presentation when crafting your page title, meta description, and filenames.

Seasonal Search Trends

Some keywords grow popular around news items or particular dates.

Tips:

• Subscribe to related news publications and blogs to track conversation in your marketplace.


• Use tools like Google Trend to evaluate when search volume picks up for important keywords.


• Promote important seasonal time sensitive offers at least one month before it becomes popular such that when people search for it your site already ranks.


• When using paid search set important seasonal keywords in their own ad groups or ad campaigns and monitor and manage them closely when search volume starts picking up.

Universal Search / Vertical Search

Google owns many vertical properties and sometimes integrates results from editorial partners (in the news vertical) or house content (Google Local, images, YouTube videos, etc.) in their search results. In April of 2008 iProspect released a Blended Search Results Study [PDF].

Tips:

• If Google has placed vertical search results in their organic results or you think there is a good chance they may then optimize your presence in those verticals.


• Ensure your site has editorial, tools, brand, and/or some other value add which still allows you remain a destination as Google pulls more data and value directly into their search results.

Level of Competition

Trying to rank for a competitive keyword in 2008 with a new site may not be feasible unless you have significant capital, significant social currency, and/or great ideas.

Tips:

• If you are on a brand new website ensure you are using appropriate keyword modifiers and are aiming at some long tail keywords your site has the ability to rank for.


• Download SEO for Firefox and watch the associated how to video to understand how to evaluate the competitive landscape of a keyword.


• When you see weak competitors ranking surprisingly well, use competitive research tools to see what else they are ranking for.

Geography

People in different locations see different search results.

Tips:

• If your target market is foreign consider doing at least one of the following
  
  
  
  • registering a domain name matching that country
  
  
  • hosting your site in that country
  
  
  • register your site as being associated with that country inside Google Webmaster Tools (can be done at the domain, subdomain, or folder level).
  
  
  
  


• Use this Google Global Firefox extension to quickly look up your rankings.


• If you want to track where you rank over time our Firefox Rank Checker is also worth downloading.

Personalization

People who have seen your site before are more likely to see it ranked well in subsequent search results.

Tips:

• Participate in your community. Make sure you know your market well to use the language that they do, so they come across your site early in the buy cycle.


• Create the type of content that people want to cite.


• Create lots of content that make your site relevant for a wide array of keywords.


• Use a clean and effective site design and show social proof of value so your site is easy to trust and subscribe to.


• Build interactivity and community into your website so people keep coming back to your site.


• Advertise aggressively if it makes sense with your current business model. If you sell something you may further extend your reach via the use of affiliate programs.

Step 4: Tapping the Keyword Tail

The Tail is Long

People search for everything under the sun. When the leaked AOL search data was manually classified into 20 different categories the category with the leading volume was other

That other is bigger than most people appreciate.

• In a 2004 presentation on Challenges in Running a Commercial Web Search Engine [PDF] Google's Amit Singhal mentioned that out of over 200 million unique daily search queries seen by Google over 100 million are unique.


• On May 16, 2007, at the Searchology event, Google's Udi Manber stated that 20 to 25% of the queries that Google sees in any given day are queries that they have never seen before. Matt Cutts later clarified this data point, saying that it is accurate if you look back through the most recent month's queries.

While earlier research showed more focus on head keywords, in January of 2007 OneStat shared search volume breakdown by number of keywords in the search query for 2 million website visitors. From their data 4 word search queries were more popular than 1 word queries.

In early 2008 Google's Avinash Kaushik stated that the average Google query consisted of 4 words.

Competitive Research

There are many competitive research tools on the market which show how many keywords a website ranks for. Compete.com Search Analytics also estimates what percent of a site's traffic is driven by each keyword they rank for.

• By comparing the number of keywords you rank for compared to competing sites you can get a good idea how long your keyword tail is compared to their tail.


• By looking at the percentage breakdowns of their top keywords you can find important keywords you forgot to target.


• It may also be helpful to look at competitive research stats for slightly broader keywords and slightly broader websites to look for trends amongst them.

Comparing Search Volumes for Keyword Match Types

Google Traffic Estimator and Microsoft Ad Intelligence allow you to compare the size of the keyword tail to a core keyword. Looking at these ratios and how competitive the search results are for the related keywords can help you determine where to focus your energies.

Tips:

• If head keywords [exact match] have a lot of search volume try to buy a domain name that matches those keywords.


• If keywords have a long tail, create content focused on the tail, especially if few competitors are targeting it.

Compete.com Search Analytics shows keyword distribution estimates for both exact match and broad match versions of keywords. If a site appears low for the exact match version of a keyword but high for the broad match version then they are doing a good job of capturing the keyword tail.

Search Suggestion Tools

Search engines like Google and Yahoo! help auto-complete search queries via services like Google Suggest and Yahoo! Search Suggest. They generally place these recommended keywords in order of popularity / search volume.

Some search results also offer search refinement options that help drive searchers to related search queries.

The Importance of Keyword Modifiers

Many searches that have a long tail associated with them have a number of common modifiers associated with them. By working these modifiers into your content you can rank for a much broader basket of keywords. Here is a XLS spreadsheet of common keyword modifiers and categories.

User Generated Content

Some of the highest value web publishing networks have a strong value because they encourage readers to contribute content to their websites. Dozens of product reviews or comments added to a page offers a lot of unique content which helps the page rank for a much wider net of related keywords. Here are stats showing a single blog post ranked for hundreds of unique keywords

by Aaron Wall

Keeping up to date

How do you track the changes in the SEO market? In my SEO tools I also offer Google Gadgets, which make it easy for you to embed keyword, competitive, and link research tools inside any webpage. You can track your ranking changes using this free keyword rank checker.

If you want to keep up with how the SEO market as a whole is changing consider using any of the following resources

SEO Conferences
SEO Blogs
SEO Forums
We also offer guides to blog SEO and charity SEO. And if you want an up to date training program consider joining our SEO training program.

Best of luck with your sites!

Source: Knol

Measuring Results

Half the money I spend on advertising is wasted; the trouble is I don't know which half.
- John Wanamaker

How can I tell if my SEO campaign is effective? The bottom line is what counts. Is your site generating more leads, higher quality leads, or more sales? What keywords are working? You can look at your server logs and an analytics program to track traffic trends and what keywords lead to conversion.

Outside of traffic another good sign that you are on the right track is if you see more websites asking questions or talking about you. If you start picking up high quality unrequested links you might be near a Tipping Point to where your marketing starts to build on itself.

Search engines follow people, but lag actual market conditions. It may take search engines a while to find all the links poiting at your site and analyze how well your site should rank. Depending on how competitive your marketplace is it may take anywhere from a few weeks to a couple years to establish a strong market position. Rankings can be a moving target as at any point in time

• you are marketing your business
• competitors are marketing their businesses and reinvesting profits into building out their SEO strategy
• search engines may change their relevancy algorithms

Sorce: Knol

Brand Building

Brand related search queries tend to be some of the most targeted, best converting, and most valuable keywords. As you gain mindshare people will be more likely to search for your brand or keywords related to your brand. A high volume of brand related search traffic may also be seen as a sign of quality by major search engines.

If you build a strong brand when people search for more information about your brand and other websites have good things to say about your brand, these interactions help reinforcing your brand image and improving your lead quality and conversion rates.

Things like advertising and community activity are easy ways to help improve your brand exposure, but obviously branding is a lot more complicated than that. One of my favorite books about branding is Rob Frankel's The Revenge of Brand X.

Link Building

Search engines view links at votes, with some votes counting more than others. To get high quality links (that help your site rank better) you need to participate in the social aspects of your community and give away valuable unique content that people talk about and share with others. The below Google TouchGraph image shows a small graphic representation of sites in the search field that are related to SeoBook.com based on linking patterns.

In this post Matt Cutts suggested that Google is getting better at understanding link quality. Search engines want to count quality editorial votes as links that help influence their relevancy algorithms.

Link building tips

• try to link to your most relevant page when getting links (don't point all the links at your home page)
• mix your anchor text
• use Yahoo! Site Explorer and other tools to analyze top competing backlinks
• don't be afraid to link out to relevant high quality resources

Link building strategies

• submit your site to general directories like DMOZ, the Yahoo! Directory, and Business.com
• submit your site to relevant niche directories
• here is more background on directories and SEO
• if you have a local site submit to relevant local sites (like the local chamber of commerce)
• join trade organizations
• get links from industry hub sites
• create content people would want to link at
• here is a list of 101 useful link building strategies

Source: Knol

On Page Optimization

It is hard to rank for keywords that do not appear in your page content, so each page should be organized around the goal of ranking for a specific keyword phrase, with some related phrases and related keywords mixed into the page copy.

Unique descriptive page titles play a crucial role in a successful search engine optimization campaigns. Page titles appear in the search results, and many people link to pages using the page title as their link anchor text.

If possible create hand crafted meta description tags which compliment the page title by reinforcing your offer. If the relevant keywords for a page have multiple formats it may make sense to help focus the meta description on versions you did not use in the page title.

As far as page content goes, make sure you write for humans, and use heading tags to help break up the content into logical sections which will improve the scanability and help structure the document. When possible, make sure your page content uses descriptive modifiers as well.

Each page also needs to be sufficiently unique from other pages on your site. Do not let search engines index printer friendly versions of your content, or other pages where content is duplicate or nearly duplicate.

Source: Knol

Site Structure

How should you structure your site?

Before drafting content consider what keywords are your most important and map out how to create pages to fit each important group of keywords within your site theme and navigational structure based on

• market value
• logical breaks in market segmentation
• importance of ranking in building credibility / improving conversion rates

You may want to use an Excel spreadsheet or some other program to help you visualize your site structure. This mini-screenshot from an Excel spreadsheet shows example data for how you might align keywords for a section of a site focused on home based businesses, start ups, and franchise opportunities.

Make sure

• your most important categories or pages are linked to sitewide
• you link to every page on your site from at least one other page on your site
• you use consistant anchor text in your navigation
• you link to other content pages (and expeically to action items) from within the content area of your website

If you are uncertain how deep to make a portion of the site start by creating a few high quality pages on the topic. Based on market feedback create more pages in the sections that are most valuable to your business.

Source: Knol

Keyword Research

What keywords are people searching for?

Use the SEO Book Keyword research tool to search for popular and Long Tail keywords related to your industry. This tool cross references the Google Keyword Tool, Wordtracker, and other popular keyword research tools. Notice how our keyword tool provides daily search estimates and cross references other useful keyword research tools.

Keyword research tools are better at providing a qualitative measure than a quantitative measure, so don't be surprised if actual traffic volumes vary greatly from the numbers suggested by these tools. When in doubt you can also set up a Google AdWords account to test the potential size of a market.

In addition to looking up search volumes for what keywords you think are important also take the time to ask past customers how they found you, why they chose you, and what issues were important to them in chosing you.

You can also get keyword ideas by doing things like

• checking your web analytics or server logs
• looking at page contents of competing websites
• looking through topical forums and community sites to see what issues people frequently discuss

Surce: Knol

Market Research

Do you have what it takes to compete in a market?

The first step is to search the major search engines to see what types of websites are ranking for words which you deem to be important. For example, if mostly colleges, media, and government institutions are ranking for your most important terms it may be difficult to rank for those types of queries. If, on the other hand, the market is dominated by fairly average websites which are not strongly established brands it may be a market worth persuing.You can extend out the research you get from the search results by using the SEO for Firefox extension with the Firefox browser. This places many marketing data points right in the search results, and thus lets you see things like
- site age
- Google PageRank
- inbound link count
- if any governmental or educational sites link at their site
- if they are listed in major directories
- if bloggers link at their sites

Theblue area under this CreditCards.com listing shows a wide array of marketing information.



Source: Knol

SEO Basics: Search Engine Optimization Made Easy

Search engine optimization (SEO) is the art and science of publishing and marketing information that ranks well for valuable keywords in search engines like Google, Yahoo! Search, and Microsoft Live Search. If you run into any new jargon while reading this Knol consider looking up their definitions using the Search Engine Marketing Glossary.

Search engines only show 10 results on the first page, and most searchers tend to click on the top few results. If you rank at the top business is good, but if you are on the second or third page you might only get 1% of the search traffic that the top ranked site gets.

The 2 most powerful aspects of search engine marketing are

users type what they want to find into search boxes, making search engines the most precisely targeted marketing medium in the history of the world
once you gain traction in the search results the incremental costs of gaining additional exposure are negligible when compared with the potential rewards, allowing individuals and small businesses to compete with (and perhaps eventually become) large corporations


While many people consider SEO to be complicated, I believe that SEO is nothing but an extension of traditional marketing. Search engine optimization consists of 9 main steps
1. market research
2. keyword research
3. on page optimization
4. site structure
5. link building
6. brand building
7. viral marketing
8. adjusting
9. staying up to date

Source: Knol